Do I really need a business website?
Let’s think about it. You’ve just moved to a new area and are looking for a new school/gym/doctor. What’s the first thing you’re going to do? Probably ask Google! Who will want to provide the best information available and return a local map with a host of options along with links to their websites. And if a business doesn’t have a website? We’re probably not going to even know about them, let alone take them seriously or place our trust in them.
1. Websites build credibility.
A website is the online equivalent of your business’s office or shop. It’s where you will be able to form your first impressions about what kind of business it is. Is it friendly? Professional? Trustworthy? These are the kind of judgements that we make before we’ve even been to a place, solely based on their website.
Clients and customers form opinions about who you are and the kind of service they’ll receive based on how your site looks and functions. The more professional the site, the greater the trust. And get this, around 30% of customers won’t even consider doing business with someone without a website. Also, 84% of consumers believe a business with a website is more credible than one that only has a social media page.
A website is there to answer your client’s questions – it’s a fabulous tool to help them make informed choices. Without a website, they have to rely on what other’s tell them about you.
2. Websites boost visibility.
With 5 billion people using the internet (63% of the world population!) being online allows you to be where your clients and customers are. Without a website, you’re essentially invisible to over half of the world! Now, you probably don’t want all 5 billion people coming to you at once, but claiming your space in the digital marketplace is only going to become more important as the number of internet users continues to increase.
3. Websites work for you.
Another benefit to having a website is that it will work for you 24 hours a day, to bring people to you. With the proper SEO (search engine optimisation), you can make your business rank Google and other search engines. The importance of this is that you then have Google working as your promoter – funnelling new clients right to your virtual door.
And SEO doesn’t have to be scary or expensive. While there are some great SEO specialist companies out there, for those with a smaller budget there are also some fantastic (and free!) plugins that will help guide you through the process. I particularly recommend yoast.com as they not only have a great plugin but also a whole academy dedicate to explaining SEO.
4. Websites build brand awareness.
Your website is the backbone of your marketing strategy. All your hard work on social media is to funnel people to your website where you can convert them into clients or customers. It’s the place where you showcase your offerings and provide the solution people are looking for. But do keep in mind, your website is not actually about you – it’s about your prospective clients. Make sure your site is set up to appeal to them! The more you can do this, the better your brand appeal and the more likely you are to make a sale.
So do I really need a business website? Yes, you really do!
If you want your business to grow, you’re going to need a solid online presence – which means a good quality website designed with your dream client in mind.
If you’d like help with navigating the design and development process, do get in touch – we’re always happy to help!